Privacy Policy: sMedia LOTie (Browser Extension)

Effective date: July 31, 2026

The sMedia LOTie ("the extension") is a tool published by sMedia Ventures Inc. ("sMedia", "we", "us") for authorized dealership staff to post their sMedia Hub vehicle inventory to Facebook Marketplace. It signs you in to the sMedia Hub, loads the inventory for the dealership you select, and pre-fills the Facebook Marketplace listing form with the vehicle details you choose to post, so you can review and publish each listing yourself. This policy explains what the extension accesses, how that information is handled, and where it is sent.

What is the sMedia Hub? The sMedia Hub is sMedia's web-based dealership platform (at hub.smedia.ca) where dealerships and sMedia staff manage a dealership's vehicle inventory and the sMedia services connected to it, including LOTie. Your sMedia Hub account is the same account you use to sign in to the extension, and it determines which dealership's inventory you are allowed to work with.

What the extension accesses

• Your sMedia Hub sign-in. You sign in with your sMedia Hub email and password. The extension uses these only to authenticate you with the sMedia Hub and confirm you are authorized to post for your dealership. It keeps the resulting session (a sign-in token, your name, email, user id, and role) on your device.
• Your dealership's inventory data. Once you are signed in, the extension loads vehicle information (such as year, make, model, mileage, price, description, colours, and VIN) and the list of a vehicle's photos and videos for the dealership you select, from the sMedia Hub, so it can prepare listings.
• Facebook Marketplace pages. On Facebook Marketplace's create, edit, and "your listings" pages (facebook.com/marketplace/create, /edit, and /you), the extension fills the listing form with the vehicle details you are posting and detects when you publish or update a listing so it can record the result (including the new listing's web address). It does not read your Facebook password, profile, friends, or messages, and it does not observe unrelated Facebook activity. You stay signed in to Facebook yourself and you click Publish.
• Vehicle photos and videos. To attach a vehicle's media to a listing, the extension downloads the actual image and video files. Custom photos and videos that were uploaded through the sMedia Hub are served from sMedia's cloud storage, while a vehicle's original feed photos are usually hosted on the dealership's own website or an image CDN and are downloaded from there.

How the information is handled

Stored locally on your device (in the browser's extension storage): your sMedia Hub sign-in session (sign-in token, email, name, user id, and role), the dealership you have selected and the list of dealerships you are allowed to access, and short-lived "pending listing" data (the vehicle details and image links) that is handed to the Facebook tab while you post or edit a listing and then cleared.

Sent to the sMedia Hub. Because the extension's job is to post your dealership's inventory, it communicates with the sMedia Hub to sign you in, load inventory and media, and record the listings you post or edit. What is recorded is a snapshot of each listing (the vehicle details that were posted, the Facebook listing's web address, and your identity as the poster), together with any custom photos or videos you upload for a listing, which are stored in sMedia's cloud storage. Edits you make to a listing on Facebook are synced back to the Hub so your dealership's records stay current.

Entered into Facebook. The listing content (the vehicle details, photos, and optional video) is entered into Facebook Marketplace in your own browser, under your own Facebook account. Publishing is a manual action you take. sMedia never receives your Facebook login credentials.

Permissions the extension requests, and why

• Storage. To keep your sign-in session and selected dealership on your device, and to hand vehicle details to the Facebook tab while you are posting.
• Tabs and side panel. To open the Facebook Marketplace tab for the vehicle you are posting and to show the LOTie panel beside it.
• Access to facebook.com (scripting). To fill the Facebook Marketplace listing form with the vehicle details and to detect a successful publish or update.
• Access to the sMedia Hub. To sign you in and to load and record your dealership's inventory and listings.
• Access to other websites. Used solely to download the vehicle's photos (which are often hosted on dealership websites or image CDNs) so they can be attached to the listing. The extension does not read the content of other websites you browse.

What we do not do

• We do not sell or rent any data to anyone.
• We do not use your data for advertising, retargeting, or cross-site tracking of individuals.
• We do not read your Facebook credentials or collect your personal Facebook profile, friends, or messages.
• We do not monitor your general browsing. The extension only activates on the sMedia Hub, on Facebook Marketplace's create / edit / your-listings pages, and to download the vehicle images you are posting.
• We do not collect data from members of the public. The extension is gated to authenticated sMedia Hub users.

Data retention

Locally stored session and selection data remains on your device until you sign out or remove the extension, and sign-in tokens expire automatically. Short-lived pending-listing data is cleared after each post or edit. Listing records and any custom media you upload are retained in the sMedia Hub and sMedia's cloud storage under sMedia's standard data-handling practices; your dealership can remove listings and media through the Hub.

Changes to this policy

We may update this policy from time to time. Any changes will be posted on this page with a revised effective date.

Contact

If you have questions about this policy or how the extension handles data, contact us at sales@smedia.ca.